Concept: A television commercial designed to build hype and drive ticket sales for the Richmond Football Club’s annual Homecoming event.

Project Brief: Working with Siam Studios, Joel directed this fast-paced and visually engaging TVC for the Richmond Football Club. The concept features several of the team’s star players in a stylized red carpet sequence, culminating in a clear call-to-action to book tickets. The commercial was broadcast on television in the lead-up to the event to maximize attendance.

• Client: Richmond Football Club

• Production Company: Siam Studios

• Format: Television Commercial (TVC)

• Role: Director